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Certificate in Sales

The Certificate in Sales is offered for all undergraduate students who are interested in a rewarding sales career. The courses in this certificate go beyond theory, providing students valuable skills to help them be successful in real sales environments. The courses are taught using a combination of lectures, hands-on exercise, business cases, projects, and role playing. This certificate will serve as solid evidence of a professional training in sales for company recruiters. Students pursuing the Certificate in Sales must earn a “C” or better in all courses comprising the certificate. The Certificate consists of the courses listed below, totaling 12 credit hours. 

MKT 300 or 301(non-business students): Principles of Marketing 

Overview of strategic processes involved in marketing goods and services to global markets; study of behavioral, organizational, and consumer variables in decision processes; use of the marketing mix and marketing information to affect buyer decisions

MKT 310: Personal Selling

Prerequisite: MKT 300 or MKT 301. Personal selling in marketing; the selling process, stressing the modern, international sales/marketing approach to customer society oriented problem solving.

MKT 408: Sales Management 

Prerequisite: MKT 310 (with a minimum grade of “C”). Sales function in modern organizations with emphasis on current management techniques: time management, onthe-job coaching, directing the sales force to sell key accounts, situational analysis, and decision- making. 

MKT 431: Strategic Procurement

Prerequisite: MKT 300 (with a minimum grade of “C”). The purchasing process as it focuses on supply efficiency and effectiveness relating to the fit between purchasing objectives and strategies and organizational objectives and strategies.

To get started, click here to download the Sales Certificate Application Form

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