Dr. James Blair Named Fellow for the Direct Selling Education Foundation

Over the summer, Assistant Professor of Marketing, Dr. James Blair was named a Fellow for the Direct Selling Education Foundation. 

The fellowship program provides resources for leading higher education professors when teaching direct selling content in the classroom and researching new insights into direct sales. With the growth of the Center for Professional Sales in the College of Business and Technology at Eastern Kentucky University, DSEF resources will help to provide students with more opportunities to engage with sales professionals, learn best sales practices, and utilize selling tools to help prepare them for their future careers. 

Blair hopes being a fellow will provide students with more resources to help launch their sales career and further his own research in sales. “I am excited to be a DSEF Fellow and all of the resources they have provided. Over the course of the fellowship, I plan on using teaching materials in the classroom to provide students direct selling case studies and interactive scenarios. Additionally, I look forward to conducting sales-related research to present at national academic conferences and publish in some of leading academic marketing journals. This is a great opportunity for EKU to be involved in and am grateful to be a part of this program.” Blair was nominated by former Eastern Kentucky University Assistant Professor of Marketing Dr. Karen Hood Hopkins (currently at Auburn University).

Students interested in learning more about the Center for Professional Sales or want to register for the Sales Certificate at Eastern Kentucky University can visit their website. The program has seen significant growth in the number of students completing the four-course certificate, participating in Sales Club, competing in sales competitions, and pursing sales related careers.

Published on August 26, 2019